Move by Madi Workout Guide

Project Services

• Graphic Design

• Digital Strategy

• Photography

• Creative Direction

Working with Madi Pontikes of Move By Madi was a synergistic dream. Overall brand elevation and leveling up Madi’s monthly fitness guides were the end goal. Our photo shoot was one of the easiest brand shoots ever as Madi and I’s brains drop-boxed the pose direction with very few words — voila, we had made magic.

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After some R+D on modern fitness books, we determined to do an on-brand blue duotone kind of vibe to keep it fun and consistent. Without giving away all the details, some sample pages of the edgy 12-week fitness guide are below.

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As well as creating the fitness guide and catchy brand video, YAYSOCIAL added a strategic punch to the partnership and suggested we create some value-adding pieces for clients to explore —enter the detox guide and her arm sculpt freebie.